Category: MMblog

Canadian Media Means Business report  A new report from Canadian Media Means Business (CMMB), produced by Nordicity, reveals that Canada’s media and advertising industry is far larger and more economically vital than most people realise. For the first time, the study quantifies the total economic footprint of the sector — and the numbers are striking. In…

Quarterlies: What’s the Point? Once upon a time, Canadian magazines hit the mailbox every month—or at least every other. Those days are largely gone. Maclean’s still appears monthly, though that’s a reduction from its weekly heyday. House & Home puts out 10 issues a year. Chatelaine, once the country’s most frequent voice for women, is…

Social Media Advertising Social media advertising is an obvious need today. With billions of people scrolling through platforms like Facebook, Instagram, LinkedIn, and TikTok every day, the potential to reach a targeted audience is undeniable. Advertisers can design campaigns that focus on precise demographics, track real-time engagement, and adjust messaging instantly. For building brand awareness…

Branding vs Brand Awareness In marketing, we throw around the terms branding and brand awareness so often that they start to blur together. Sometimes people use them as if they mean the same thing. Other times, someone insists on drawing a hard line. The truth is, they’re not identical, but they lean on each other…

When Branding Becomes Unforgetable: the WestJet Christmas Miracle Every so often, a marketing campaign comes along that captures people’s hearts and, in the process, perfectly reflects a brand’s identity. For Canadians, the WestJet Christmas Miracle in 2013 is one of those moments. It started at the boarding gates in Toronto and Hamilton, where travellers scanned…

The Lasting Power of Print August 15, 2025 In an age where screens dominate and online ads vanish with a swipe, print media remains a steadfast and powerful presence. Whether it’s the tactile glow of a magazine page or an eye‑catching newspaper spread, print ads linger in ways instant digital impressions simply cannot. Why print…